In Trinidad and Tobago the demand for Real Estate Videos is growing, at least in my observation. This phenomenon is due in part to the fact that the industry continues to splinter and agents of yesterdays’ agency, is tomorrows’ agency owner. Properties are also continually being added to the market, and lastly, investors are looking more to purchasing properties as investment instruments, over mutual funds or fixed accounts; with all this movement in all areas of the industry, it’s no wonder there is interest anew in having better marketing tools utilized in the marketing of new listings.
Today , the idea of visiting a website for information and even initial contact is a common option and is often utilized by consumers and browsers on the local real estate market. That means that agents are now driven to get new content, which traditionally means more and more properties to be listed. However the habit of agents to co-broker deals can throw a wrench into these plans. When a few different agents co-broker on a few different properties, the problem becomes repetition for the consumer.
As you can agree, when someone is on the market, they always speak to more than one agent. The client then speaks to three or four agents that are either sharing the same social spheres and relying on word or mouth, or relying on recommendations of past clients, and eventually end up all presenting the same options to the clientele. This can falsely lead to clients thinking that there is a limited number of properties on the market, or some other incorrect conclusion.
In reality this can be solved by considering the increase in content to not only be volume, but also in the depth of the information given. Instead of only listing a property with the same images that all other agents on the co-brokering agreement with you already have, agents are now considering having a video produced for these listings.
Real Estate Marketing Utilizing Digital Publishing
The trick to Real Estate Videos, like any other type of marketing tool, is distribution. The more eyeballs you have, the more opportunity to have your product sold. Videos break through social spheres, ages, economic or geographic demographics and more, simply because they are prepared and distributed as digital content on a world wide web platform. Like the blog, a video can be published from my desktop, and instantly shared, liked, embedded or otherwise distributed, often using third party assistance.
Like the video on facebook? As soon as you do, your friends will see it, and they may comment, then their friends see it, all with the click of one button, Then if we embed internet breadcrumbs like active links and ping backs etc, the distant viewer who the initial publisher never met, can immediately be taking back to the initial video source, the agents website! Brilliant eh!
Rights to Publish
Another tool the agents are utilizing is the age old television and broadcast agreement platform. A property is privately owned. This means for a crew to gain access and shoot on location, within the property or compound, there must be an agreement in place authorizing the crew to shoot, and more importantly to broadcast the content. Usually the area of distribution, the duration, or life of the broadcast and other details are included into the agreement.
Be Savvy about your Digital Content
The savvy agent will understand the benefits of the publishing agreement and present that the agreement includes them into it. As such, they essentially gain exclusive possession of that video content and its distribution vis the avenues identified in the agreement. Simply put, if the agent is branded in these property videos, they are the only agents that can benefit from it; so where ever that video goes, its a calling card right to their doorstep. Nifty stuff.